Baci Perugina – Free exhibit celebrating Italian chocolate. Baci are one of the most romantic and indulgent chocolates. To celebrate this Italian icon and symbol of Italian production there is a free exhibit Baci Perugina – Un Amore Italian (An Italian Love) celebrating its history.
Baci chocolates were created in 1922 by Perugina Chocolate co-founder Luisa Spagnoli. At the factory Spagnoli noticed that unused chocolate and chopped hazelnuts were thrown away. She created a candy using a mixture of the remnants, topped it with a whole hazelnut and covered it with a stream of Perugina Luisa dark chocolate. She thought the treats looked like little fists and called them “Cazzotto” (punch). But it would be vulgar for customers to request a “punch” so the chocolates were renamed “Bacio” (kiss). The chocolates come wrapped in foil depicting two lovers kissing. Inside there is a little note conveying sentiments of love, affection and friendship.
Baci has become one of the most imitated chocolates in the world. The exhibit shows pictures of the factory through the years. It also features historic images, documents and videos. Advertising posters and memorabilia tell the story of the brand focusing on Italian history and social changes. Sorry free samples are not included with the display!
Museo Centrale del Risorgimento at Complesso del Vittoriano
Via di San Pietro in Carcere (Piazza Venezia)
February 13-March 23, 2014